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jeudi 8 mars 2007

Freemium - for which biz models ?


Freemium is used in concert with other biz models (which ones and why)?

Free services is provided in the first instance.
So it is important for companies going on Freemium to master costs (ex no distribution, no stocking, no offline shops,...) as a matter of fact such a model cannot be applied to clothes, furnitures and any tangible goods which must be transportated.

Morever this model is best suited for online services and downloadable products (ex Skype, VIADEO, IT sofware). In these cases the company can expect a return on investment in that the product once created and published is ready for immediate download without any fee.

Also this model is best suited to social, referral and professional networkings where no publicity or advertising is needed. the goal is to find business partners to enhanced the initial projects.

Natacha, Fabrizio, Epiphane, Reza (Groupe 3)

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