Innocentive concept

1. What is it?
It's a new concept of market place which enables companies to pose a R&D problem, and which enables scientists, searchers to earn money by finding the solution of the problem.

2. Who owns it?
Innocentive has been developped by the pharmaceutical group Eli Lilly.

3. What is the business model?
Innocentive: innovation + incentive

4. What problems does it solve?
Save time and money for the companies. It enables companies to "rent a brain" for a specific problem very different from the core skills of the companies.
Reduce the costs and have a better R&D department